Growth is the one single purpose that links every vendor and channel partner in the technology space – especially IT security, data center Infrastructure, niche technologies and data communication networks. It is the firm belief of SPECTRAMI that a Value-Added Distributor (VAD) must create a niche in the industry it caters to, and not just be one of the crowd.
To know more about our approach to Disruptive Distribution, read on.
The delivery of IT services has evolved over time, and it suggests that the road to markets are easier than they were a few years ago. The use of technology in the delivery of technology services, while making it less cumbersome, changes very little in the metrics and environment that affect sales. The evolution of soft skills, the influx of multi-cultural talent, now being spread across different countries, and the obstacle of languages still exist.
So vendors of today need to choose between :
- having to manage a series of local value-added distributors that are limited in their reach, relationships and influence, OR
- to give up on the dream of value addition, and pick a company that has the reach, and influence but does nothing to improve brand value
There is however, a third alternative – use Spectrami and get the best of both worlds – a global brand with the agility to perform like a local partner, and definitely adding value at every level.
To know more about our SPECTRAMI products and solutions for your region, please visit our websites: Middle East / Europe / United Kingdom.